Branding Obama

This photo struck me as interesting. Why? Because just about every time you see a staged photo of this guy, you've got the the word "Change" in the shot somewhere....on the podium...on the backdrop...or just stuck up on the wall just over his shoulder when he's doing a TV interview. And now I see "Judgement to Lead". So whatever would make him think they need to start pitching "judgement" instead of "change"? Whatever indeed. Subtle messaging to super-delegates I suppose.