Miller Beer funding a gay parade in San Francisco?
Is it just me, or does the following seem a little out of phase for an outfit that makes its money off of a high-testosterone image?
SAN FRANCISCO, September 25, 2007 (LifeSiteNews.com) - The Folsom Street Fair, a gay parade which has for years included full nudity and sex acts on public streets is set to take place again this year on September 30 with city approval, partial public funding and sponsorship by Miller Brewing Company. This year several Christian and pro-family groups have called for public scrutiny into the event as the ad for the event is a mockery of Christ's Last Supper.
The ad portrays Christ and His disciples as half-naked homosexual sadomasochists with the bread and wine representing Christ's broken body and blood replaced with sadomasochistic sex toys.
Again, given the type of "all-American, good ol' boys havin' fun", heterosexual, sports-centric kind of image that brewers constantly hype with their advertising, it would seem like the last thing they would want is for that target audience to associate them with anti-Christian ads and homosexuals. Given how much they spend to market a product and protect its brand identification, this looks like someone wasn't watching who was passing out checks, or they've decided to change their image - drastically.
To find out the answer, or just complain and tell them to stop this sort of thing, you can contact Miller spokesman Julian Green at green.julian.mbco.com.